Why Generational Health Is The New Luxury

When I was growing up, I thought luxury was La Mer night cream. I thought good skin could be bought, and bought quickly at the Selfridges beauty counter. Now, I think luxury is different. It’s waking up with energy. It’s skin that doesn’t feel inflamed or stripped. It’s having rituals that feel like home. The kind you don’t rush through, but return to. The kind that your body remembers even before your mind does.

In Traditional Chinese Medicine (TCM), there’s no such thing as an overnight fix. The goal isn’t to perfect or polish, but to preserve. To create balance that lasts, not just for this week, but for years to come. That’s what I call Generational Health™.

It’s not a new wellness term. It’s a lived reality, especially for many East and Southeast Asian families. It’s the feeling of growing up around herbs and broths, not just retinol and LED masks. It’s learning that skincare isn’t just about your face, it’s about how well you sleep, how you eat, how your energy moves.

We didn’t always name it, but the rituals were there: never going to bed with wet hair; eating warm, cooked foods when we feel unwell; and avoiding cold foods, intense exercise, or exposing your lower back and feet to cold during menstruation. These weren’t “self-care” moments. They were everyday care. Quiet, consistent, but powerful.

And yet, the world we live in now is obsessed with visibility. We want results, fast. We want to tweak, biohack, inject, and correct. When things don’t work, we often turn inward with frustration, blaming our skin, our hormones, our routines. But the truth is, your body isn’t failing you. It’s speaking. And what it needs isn’t punishment, it’s patience, rhythm, and care.

But here’s the thing: the body is doing its best to protect us. And sometimes, the real work isn’t in adding more, but in doing less.

The skin barrier is a perfect metaphor. When it’s over-exfoliated, stripped, or neglected, it speaks up through redness, dryness, or sensitivity. But when you treat it with care, it begins to repair. Slowly but surely, you’re not forcing it to perform, you’re giving it the environment to recover, strengthen, and protect you again. That’s how I think about wellness now. Not as a performance, but as prevention.

When I created Muihood, I wanted to bottle that philosophy, what I’d grown up with, and bring it into our modern routines. Every product we make is rooted in ancient practice but reformulated for today’s pace.

Take Mugwort, used for centuries in Chinese Medicine to move Qi, warm the body, and calm the nervous system. We put it in our bath soaks to support your skin, cycle, and nervous system all in one simple ritual. And for the first step of every skincare routine, we created a product to be more than a cleanse. Good Chi melts away the day while supporting your skin barrier with anti-inflammatory Chinese herbs.

For when you’ve overdone it with acids, there’s Tao Essence, formulated with fermented rice water, designed to soften and brighten without overwhelming your skin. Or our 24k Ear Seeds, tiny acupressure tools that help restore balance in your body when life feels like too much.

These aren’t quick fixes. They’re rituals that build on themselves. Like watering a plant. Like strengthening a muscle. To me, Generational Health™ is the most luxurious thing of all. It’s the focus on nourishing your Qi over correction. Longevity over urgency. Wisdom over noise. And it’s not just about what you inherit, it’s about what you pass on.